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Overview

For Product Design Studio III, we were assigned a car to design an accessory that matches the design aesthetic of that particular car brand. I and four other students were assigned the 2013 Mini Cooper Hardtop, and each developed a persona for whom we designed an accessory. I chose a bluetooth speaker.

The Concept

The form of the speaker took cues from the round elements of the Mini as well as the playfulness of the Mini brand.

Persona/Context

I designed for the on-the-go family man, where he could easily transport his music from his home to his office and everywhere in between.

Research

I worked with fellow designers Chanda Patel, So Hee Woo, Min Kyung Kim, and Sam Chiu, who were also assigned the Mini Cooper, to create a style guide to further our understanding of the design cues of the car.

Process